Here for Good

Pelago was founded to cherish cycling as a genuine mode of transport. We ride to deliver a breeze of fresh air to the urban gridlock, bringing joy and freedom to the daily journey.

Since 2009 we’ve been exploring the area of bicycle design with the vision to create the most versatile, reliable and beautiful products — the perfect transport for the urban lifestyle.

The bikes that we see people riding are often under-serviced, made with low quality parts or to some degree broken. This contributes to the general perception which undervalues cycling. Many people are simply unaware of how much more efficient, fluent and comfortable their life can be with a good bike, which is designed to serve throughout the year.

A good bicycle is the freedom to change places, a workout on the way to a meeting, a charge of energy on an early morning, a good reason to meet with friends. The object becomes a transparent vehicle for one’s self- expression, a beautiful tool to use.

Serve the purpose

We believe in optimism. Good life is a culture and sustainability is a common effort. It's not just what you buy, it's what you make. It's about what you do at work. Small things matter — and Pelago is our contribution. Still, we try not to take bikes too seriously.

We are rooted in the northern, Helsinki pavement, but approach cycling from greater context. It is a logic and positive option compared to other vehicles for urban trafic. Regardless of style and speed, the bike is a practical, economic and efficient method to experience the surroundings and move around in the urban environment. Our mission is to educate people about cycling and provide the best products, and as as a result improve the quality of living.

Riding long kilometers in the city and out on the road brought us where we are. We wanted to make better bicycles for daily transport and our travel missions. We took part in bike development at the university, learned our lessons at a local service shop, dug out parts from junk yards, and fixed bikes for our friends. Yet there is still evermore to explore, and that keeps us motivated. Our aim is to make bicycles that you can be as proud of as we are – bikes that still ride in 2050 – bikes that serve the purpose.


Firmitas Utilitas Venustas

Our range of bikes covers from urban utility bikes to fast paced commuters and machines that take you much further. We contribute to cycling with functional, aesthetic and strong products.


The name Pelago is short from 'archipelago' which is one of the prettiest parts of our homeland Finland. The authencity of the islands and the nature has effected our way of thinking – and the northern background has signed its name on the goods we make. To cope the heat of the summer and the snow and sleet of the winter one must be well-prepared. We make goods that you can rely on. Simple, strong and practical. Where you take Pelago, it's up to you.


For further information, come for a visit or drop us an email to