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'The Ghoda Cycle Project' is a visual document of the myriad avatars of bicycles in the rural and urban landscape of India. The linchpin of 'The Ghoda Cycle Project' is to lay emphasis on the framework, structure, decoration and design of the cycles of India.
Ergonomically these cycles may not be the best examples of bicycle design, but they have the strength to carry the hopes and aspirations of a big section of the Indian population. No wonder they are called ghoda* cycles. Basic necessities like cooking gas, milk, bread, newspapers and tiffin are delivered to our homes on a cycle. And then there are the mobile cycle shops that sell, among other things, tea, vegetables, waist-belts, ice-creams and SIM- -cards! Its a display not only of sustainable living but also how a section of the society in India make a livelihood out of it. With customization, adornments, embellishments and a bit of jugaad** these cycles start developing their own unique personality, reflecting the occupation and background of the rider. And also collectively adds life and charm to the streets of India, where more than 20,000*** cycles are manufactured everyday. The following pages are a collection of my observations and drawings of these omnipresent cycles of India.